Strategy
Goals, audiences, channels, cadence. A plan built around the tour calendar and presale phases – not around last week's algorithm.
- Channel strategy
- Content plan
- Launch timing
Digital Media Consulting · Berlin
Reach that sells tickets. Content that lasts.
Social media strategy, Meta ads, content and WhatsApp communication for live entertainment – from the first announcement to the sold-out venue.
#01Services
Everything between the idea and the applause.
No off-the-shelf packages. I take on exactly the pieces your show, tour or brand is missing – and make them work together.
Paid Media
Campaigns that sell tickets – on Meta since 2013, plus TikTok ads and Google ads: announcement, presale, last tickets, retargeting – with reporting that shows what actually works.
- Meta Ads
- TikTok Ads
- Google Ads
- Retargeting
Content & posting strategy
Which formats, which cadence, which story across the whole tour – on Instagram, TikTok, YouTube and Facebook? I develop the posting strategy, produce reels, stories and captions myself – and bring in videographers and photographers from my network for bigger productions.
- Posting strategy
- Reels & Shorts
- Captions
- Production network
Analytics & Reporting
What actually worked? Multi-year analysis, platforms side by side, numbers you can make decisions with – no vanity metrics.
- Performance audit
- Dashboards
- Benchmarks
Influencers & partnerships
Find, brief and guide the right creators – so the collaboration fits the show instead of looking like an ad with a face.
- Creator selection
- Briefing
- Results tracking
Workshops for teams & artists
How do the platforms really work today? Half a day or a full day, using your own accounts as the example. Afterwards the team knows what it can do itself – and what it can't.
- Half or full day
- Hands-on
- On site or remote
WhatsApp: the most direct channel there is.
No algorithm in between, open rates that email and feeds can only dream of. I build WhatsApp channels and broadcasts, automate presale alerts, giveaways and comment-to-message flows – and make sure it still feels personal.
- WhatsApp channels
- Broadcasts
- Presale alerts
- Automated conversations
#02How I work
Explain. Advise. Run.
Three words that have defined the Hashtag Factory since 2013 – and still describe how I work. Directly with you, no account manager in between.
Explain
We look at what's already there: accounts, past campaigns, numbers, tour schedule. I explain what the platforms can really do today – and where your leverage is.
Advise
Together we build the strategy: channels, campaign structure, content formats, WhatsApp – all set up to be ready for presale and to keep running smoothly afterwards.
Run
I execute and stay on it: producing content, steering campaigns, weekly reviews, shifting budgets, answering fans. What works gets more; what doesn't gets cut.
#03Experience
More than ten years in live entertainment.
Comedy, shows, tours, promoters: I help artists grow their reach over years – from the first followers to communities in the millions, from the first announcement to the sold-out venue.
Since 2013Social media & ads
Organic channel management and paid media for live entertainment – continuously, not project by project.
Millionsof followers
Worked with artists whose channels on Instagram, Facebook, TikTok and YouTube now count several million followers combined – with single accounts in the millions themselves.
70+dates per tour
Campaigns for tours with 70+ dates – from concert halls to stadium shows, in Germany and the US.
DE · USTwo markets
Campaigns and content for the German-speaking and the American market – bilingual, with a feel for both audiences.
Experience in detail
- Tour campaigns at scaleMeta and Google ads campaigns for tours with dozens of dates – from announcement to last-tickets phase, including editorial calendar, influencer casting and reporting.
- TV and social, thought togetherCompanion campaigns for TV broadcasts: press, social media and second-screen mechanics that bring viewers straight into WhatsApp channels.
- Building channelsSetting up new accounts and YouTube channels from zero – positioning, formats, cadence and alignment with everyone involved.
- International rolloutSocial strategy for Germany and the US, subtitling and on-the-ground influencer outreach.
- AI in productionImage and video generation for campaign creatives when shoot and budget don't allow otherwise.
- Comedy
- Magic & shows
- Tours
- Promoters
- Broadcast channels
- WhatsApp channels
AAA
Michael Kleppi
Digital Media Consultant
#04About
Hi, I'm Michael.
I've been doing social media for live entertainment since 2013 – organic and paid, strategy and content, comedians, tours, promoters. Grew up in Bonn, studied on the US West Coast, at home in Berlin.
I care less about what's going viral right now than about what ends up in the venue: tickets sold, a community that stays, and numbers you can show the artist with a clear conscience.
And when I'm out and about – on tour or just around Berlin – I usually have a film camera with me. Some of the pictures are lying around here.
- Berlin, Prenzlauer Berg
- Social media & ads since 2013
- WhatsApp communication
- Network of videographers & photographers
- Analog photography on the side
- German & English
Box office · open
Next tour? New show? Let's talk.
Pick a slot right away – 15 minutes on Google Meet, no prep needed. Or drop me a line about what you're planning; I'll get back to you within one business day.